경영 : 푸르지오,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 보고서 gogogo
경영 : 푸르지오,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
푸르지오,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
환경마케팅 푸르지오 보고서
◇목 차◇
제1장 서 론 3
제1절 ABOUT COMPANY 3
1. 기업선정배경5
2. 기업소개6
3. 기업연혁16
4. 조직도23
제2장 본 론25
제1절 산업분석25
1. 제품정의25
1-1. 푸르지오 밸리26
2. 산업특징26
3. Five Force27
제2절 경쟁사분석29
제3절 주변상황30
제3장 결 론33
제1절 LCA33
제2절 STP38
제3절 SWOT40
제4절 4`P47
제5절 추천전략49
1. SO& ST & WT 전략49
2. A.B Side 전략50
제1장 서론
제1절 About Company
1. 기업 선정 배경
[Green Home] 에너지 자급자족 현실이 된 `꿈의 주택`
2030년 영하 10도의 한파가 불어닥친 어느 한겨울.
아파트에서 사는 나미래 씨는 창을 통해 들어오는 햇빛으로 잠을 깨지만 이날이 특별히...
환경마케팅 푸르지오 보고서
◇목 차◇
제1장 서 론 ······························································································3
제1절 ABOUT COMPANY ··················································································3
1. 기업선정배경···························································································5
2. 기업소개·································································································6
3. 기업연혁································································································16
4. 조직도···································································································23
제2장 본 론····························································································25
제1절 산업분석··································································································25
1. 제품정의································································································25
1-1. 푸르지오 밸리·····················································································26
2. 산업특징································································································26
3. Five Force····························································································27
제2절 경쟁사분석·······························································································29
제3절 주변상황··································································································30
제3장 결 론·······························································································33
제1절 LCA········································································································33
제2절 STP········································································································38
제3절 SWOT·····································································································40
제4절 4`P··········································································································47
제5절 추천전략··································································································49
1. SO& ST & WT 전략·············································································49
2. A.B Side 전략·······················································································50
제1장 서론
제1절 About Company
1. 기업 선정 배경
[Green Home] 에너지 자급자족 현실이 된 `꿈의 주택`
2030년 영하 10도의 한파가 불어닥친 어느 한겨울.
아파트에서 사는 나미래 씨는 창을 통해 들어오는 햇빛으로 잠을 깨지만 이날이 특별히 춥다는 것을 느끼지 못한다. TV를 켜고 뉴스를 보면서 비로소 이날이 영하의 한파라는 소식을 접하게 된다.
그렇다고 나씨가 난방비를 걱정하는 것도 아니다. 사실 나씨는 전기료나 난방비를 내본 적이 없다. 아파트 곳곳에 설치된 태양광, 풍력, 바이오가스 등 친환경ㆍ신재생에너지를 이용한 시스템과 에너지절감 시스템으로 전기료와 난방비를 모두 충당하기 때문이다. 기본적으로 햇빛, 바람, 비 등 순수 자연에너지를 이용하면서 여기에 기술을 접목시켜 △급탕 △난방 △가스 △전기 △수도 비용을 `제로(0)`로 만들었다. 또 빗물 이용과 중수 처리시설을 통해 아파트의 물 사용량도 줄이고 있다. 빗물을 모아두
자료출처 : http://www.ALLReport.co.kr/search/Detail.asp?xid=a&kid=b&pk=11063354&sid=allreboy&key=%B0%E6%BF%B5
[문서정보]
문서분량 : 51 Page
파일종류 : HWP 파일
자료제목 : 경영 : 푸르지오,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
파일이름 : 푸르지오,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.hwp
키워드 : 푸르지오,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
자료No(pk) : 11063354
