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마케팅 : Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27
Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27
Hyundai credit card
Agenda
Company profile
1
Targeting
2
Loyalty program
3
Q & A
4
Contents
Hyundai credit card
Profile
Company profile
Milestone
2001. Participation credit card industry by acquisition Diners Club
2003.5 Launching M card
2005.2 Launching Black card(VVIP)
2005.8 Strategic Partnership with
GE capital
2006~2008
NSCI rank 1
Hyundai
Credit card
Revenue
▲KRW 520 bn
(2010 1Q)
Operating income
▲KRW 92 bn
(2010 1Q)
Net income
▲KRW 69 bn
(2010 1Q)
Company Profile
Products
Change the rule
By alphabet marketing and color marketing, Hyundai card change the rule to compete among their internal brand.
Product
Prior Occupation of VVIP
Most exceptional movement of Hyundai card was to launch VVIP card. Market anticipated this would be failed, but they generated this position and occupied.
The
black
Hyundai
card “M”
Diners
club
card
The
red
The
purple
Hyundai cards
Ranking
Ranking
Shinhan
Hyundai
Samsung
Hana-SK
Market Share by customer Purchasing
2003.
Samsung: 17.15%
Hyundai: 4.1%
2009.
Samsung: 10.7%
Hyundai: 10.9%
Hyundai credit card
Targeting
Demographic Analysis
Unit : 10thousand
won
Total Population(2010)
Average card usage per month
40’s-largest portion of card usage.
Decrease from mid-30s rapidly.
So Hyundai card is hard to expect continuous value of potential 40’s.
Appeal 40’s
to recover shortage of potential 40’s
Target customer : (Present) 40’s
Demographic Analysis
Trend: No More Uncle!
Stars look much younger
Media → NOMU(No More Uncle)
:aged 40’s-50’s invest money in looks
pursuing own lifestyle
Good figure, choose outfit, buy cosmetics
Trend: No More Uncle!
Existing Loyalty Program
Car
/Life
Shopping
Flight
Mileage
Restaurant
/Movie
Petrol
Main
Benefit
M point use for repay of lease, rent
Accumulation by using on institute, network service, hospital.
Accumulation max.10% on major department and online shopping mall
Accumulation of M-point and mileage simultaneously
M point use for Major theater, online shopping mall
Additional accumulation of certain famous brand
Discount on every petrol and GPG station
Discount of engine oil
Partnership
card
Qook-Hyundai
G market plus-Hyundai
The CJ-Hyundai
GS caltex-Hyundai
Common Benefit
Using M point to buy Hyundai-Kia Motors
Using M point on GS-caltex gas station
Discount on Coex Mall
Discount on every professional sports ticket
Existing Loyalty Program
Existing Loyalty Program
Target: Female
Benefit
Special discount
E-mart, G-market,
Lotte Department store,
Beautiplex, Everland,
Lotte World
2. Simult
자료출처 : http://www.ALLReport.co.kr/search/Detail.asp?xid=a&kid=b&pk=11058977&sid=&key=%B8%B6%C4%C9%C6%C3
[문서정보]
문서분량 : 27 Page
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자료제목 : 마케팅 : Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27
파일이름 : Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 27 27 .pptx
키워드 : Hyundai,credit,card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영
자료No(pk) : 11058977
