#경영# 마케팅 : TOYOTA,도요타,도요타마케팅,도요타기업분석,영문마케팅,영어마케팅 업로드 추천!!!
마케팅 : TOYOTA,도요타,도요타마케팅,도요타기업분석,영문마케팅,영어마케팅
TOYOTA,도요타,도요타마케팅,도요타기업분석,영문마케팅,영어마케팅
The Toyota Group is a conglomerate company that work together and mostly share the Toyota brand. The primary companies in the group are Toyota Industries Corporation and Toyota Motor Corporation
Toyota Industries Corporation (founded in 1926) JTEKT Corporation (1935) Toyota Motor Corporation (1937)
Toyota Auto Body, Co. Ltd. (1940) Aichi Steel Corporation (1940) Kanto Auto Works, Ltd. (1945)
Toyota Tsusho Corporation (1946) Aisin Seiki Co., Ltd. (1949) Toyoda Gosei Co., Ltd. (1949) Denso Corporation (1949)
Toyota Boshoku Corporation (1950) Towa Real Estate Co., Ltd. (1953) Toyota Central R&D Labs., Inc. (1960)
Toyota Communication Systems Co., Ltd. (2001) Toyota Financial Services Corporation (2000)
Daihatsu Motor Co (1907; Toyota owns 51% of the company since 1999.)
Hino Motors (diesel trucks and buses. Toyota owns 50.5% of the company since 2001.)
Toyofuji Shipping Co. (Shipping company for Toyota vehicles overseas)
Toyota group was started from Toyota Motor Corporation
Toyota Group
Toyota Motor Corporation, abbreviated TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan
Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several `non-automotive` companies.
TMC is part of the Toyota Group, one of the largest conglomerates in the world.
Representative brands - Crown, Corona, Corolla, Camry, Lexus and so on
Toyota Motor Corporation(TMC)
`Toyota` from
the family name `Toyoda”
Brand name & Logo
The logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.
Slogan of Toyota in United States
1975-1979 `You asked for it! You got it!`
1979-1985 `Oh, what a feeling!`
1985-1989 `Who could ask for anything more`
1989-1997 `I love what you do for me, Toyota!`
1997-2001 `Everyday`
2001-2004 `Get the feeling!`
`Moving Forward` (2004present)
We have a passion for innovation
Over 100 years brand
No.1 automobile manufacturing brand in Japan
Global no.1 automobile brand
Toyota Motor Corporation
Toyota Brand Value
How did Toyota global no.1 brand
Toyota’s History
Toyota started in 1933 as a division of Toyoda Automatic Loom Works by Kiichiro Toyoda
The Toyota Motor Co. was established as an independent company in 1937
Company faces a financial crisis and
Opportunity from Korean War in early 1950s.
1957 The first prototypes of the Crown are exported to the United States; Toyota Motor Sales U.S.A., Inc. is established.
1966 The Corolla is launched; business partnership with Hino Motors Ltd. begins.
Early 1970s,
Due to oil crisis,
Toyota’s small cars sales
are incresed.
1982 Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota Motor Corporation.
1989 The Lexus brand is launched in the USA.
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자료제목 : 마케팅 : TOYOTA,도요타,도요타마케팅,도요타기업분석,영문마케팅,영어마케팅
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