#경영# 마케팅 : CESCO의 마케팅 분석(영문) 다운로드 추천!!!
마케팅 : CESCO의 마케팅 분석(영문)
CESCO의 마케팅 분석(영문)
1. Introduction of CESCO
1-1. CESCO (Chunwoo Environment Service Co. LTD)
CESCO is the fifth biggest insect control company of the world, the biggest pest control company of the Asia. It provides total hygiene service about infectiousness malignant bacilli which can cause many kinds of disease and hamper a life environment. It has an advanced Research and Development system of pest control and the biggest plenty of custom in this industry. Thus, CESCO runs this business having a high brand awareness, a market share and customer satisfaction,
working
Field
Insect Control
Business
Hotel, Food facility, Building, Hospital, and etc
Main customer : Inchen International Airport, Asan Medical Center, Hotel Lotte, Samsungeverland
Restaurant
Fast food, Institutional food service, and etc
House
R&D
Rat, Harmful insects control research
Advanced unattended insect control system development and operation
Service
Private
Beginning and periodical care, prevention information system, Free happy call, insured refund system
Corporate
roundworm eradication, Maintenance management, Reporting the content after caring, Claim control
1-2. Core compentence
(1) Certification System
CESCO is the first company which run in accordance with ISO90012000 which is the internationally recognised standard for the quality management of business. It makes standardization of system, computerized every database, enhancing work efficiency and quality, providing same quality service.
(2) Technical Skills
CESCO constructs the biggest institute of insect control technology and only production line by itself in Korea. The institute has and hold about 100 master or doctor researchers and 2,193 type of insects control programs about 731 species of insects. The institute combines biotechnology and IT and invents new environment-friendly drug and control system which is harmless to humans and 300 thousands clients and 43 million insects infrastructure system. It also provides the custom-tailored hygiene control program.
(3) Training service expert
CESCO trains the CESCO Man, which is service experts, through staff training. They complete knowledge education for 700 hours and advanced insect control education system. It trains combination experts based on 4 levels standardization human resources.
(4) Brand Awareness
CESCO has a clean image through high-tech industrialization. It increases the awareness as an eco-friendly company by inventing harmless drug to humans. It has 98.3% brand awareness in its industry. It uses CESCO zone Mark for mutual satisfaction between the company and customers.
1-3. Financial Analysis
2011
2010
cash and cashable assets
1,546,320,656
1,884,491,060
Short-term financial instruments
7,851,258,333
15,393,153,223
Held for trading
7,761,595,152
3,177,340,000
Current liabilities
24,877,110,825
23,901,643,912
retained earning before appropriation
27,534,220,373
31,397,079,614
CESCO has about 27 billion won i
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자료제목 : 마케팅 : CESCO의 마케팅 분석(영문)
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키워드 : CESCO,마케팅,영문,마케팅,:,CESCO의,분석
자료No(pk) : 15126288
