#경영# 마케팅 : 기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 다운로드 추천!!!
마케팅 : 기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
KIA MOTORS
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Contents
ㆍBrand Name
KIA MOTORS
ㆍCEO
Kyung Sung Eun
ㆍRepresent Business
Motors Manufacturing
ㆍDay Of Establishment
11. Dec. 1944
ㆍTotal Of Asset
15,452,278 won
ㆍCapital
1,848,652 won
ㆍSettlement term
December
ㆍHead Office
231. Yangjae Seocho Seoul
ㆍGo Public
21. Sep. 1973
ㆍRepresent Number
02) 3464-1114
Introduce Of KIA MOTORS
History Of KIA MOTORS
(After 2008)
Design Of The Worst
Credos
Abella
Shadow Of Hyun-Dai
Lotze
Cerato
Lower assesment than Hyun-dai
Overlapping segment of Hyun-dai
R&D center integration of KIA & Hyun-dai - Internal confusion
KIA MOTORS
need different style of Hyun-Dai
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Peter Schreyer
Award : 2003, Design award of the Federal Republic
of Germany
2010, International Designer, Select of
American magazine‘CAR’
Career: 2006.08~present, Design CDO of KIA Motors
2002 CDO of Volkswagen
1994 CDO of Audi
1993 Volkswagen’s exterior design department
1991 Audi design concept studio
1980 Work in Audi
Peter Schreyer
‘Simplification of Straight line’
Peter Schreyer
Sales development of Midsize car
Peter Schreyer
Rapidly Rise Of The K5
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Curiosity
Peter Schreyer
“Circumference the similar sound is audible like total
advertisement inside”
“Meaning of sound and advertisement of brand is very wonder”
viral marketing
“As hidden code, make of use morse code, many consumer discover that meaning of K5 ”
- By Jung, Advertisement Maker of KIA
Solution
Peter Schreyer
WorldBestCar
K5
Globalize of the brand image
Emphasized global brand of
Creative & Youthful sense
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Peter Schreyer
Sports Marketing
Peter Schreyer
Star Marketing
Peter Schreyer
Drama Marketing
Peter Schreyer
3D & Smart phone Marketing
Peter Schreyer
New brand image of KIA Motors
Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Peter Schreyer
Group Influence
on Consumer Behavio
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[문서정보]
문서분량 : 29 Page
파일종류 : PPTX 파일
자료제목 : 마케팅 : 기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
파일이름 : 기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx
키워드 : 기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례,swot,stp,p
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