#경영# 마케팅 : Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 보고서 추천!!!
마케팅 : Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
Cranberry Case
Table of Contents
1. Problem Recognition
2. Short-term suggestions
3. Long-term suggestion
4. Lessons
Problem Recognition
Problem 1: Color Grading System
No. 2B
No. 3
Short-term Suggestion 1
$225
The cost of educating the chief berry receiver
$10,000
The cost of installing
a light meter system
Alternative 1: Educate the chief berry receiver
Short-term Suggestion 1
Alternative 2: Downgrade half of the No.3 berries
The original 50-cent premium: $225,000
Changed premium: $112,500
Saving: $112,500
Problem Recognition
Problem 2: Drying Capacity
Destoning
1500 bbls
Drying
600 bbls
Dechaffing
1500 bbls
Short-term Suggestion 2
Alternative 1: Add one more dryer
Inventory
of wet berries
2,000
4,000
6,000
11
16.6 22.2
Time (hrs.)
Wet Bin Storage
3200
6,710
Peak with 1 Extra Dryer
Peak Day
Save 5.6 working hrs
ROI 22.5% for the 1st periodPayback period 200 days
4,510
800/h
600/h
Short-term Suggestion 2
2,000
4,000
6,000
Inventory
of wet berries
0
11
13.3 22.2
Time (hrs.)
Wet Bin Storage
6,710
4,510
3,200
600/hr
Peak Day
2,310
1000/hr
Peak with 2 Extra Dryers
Save 8.9 working hrs
ROI -2.7% for the first period
Payback period 47 days
Problem Recognition
Problem 3: Too many trucks
243 trucks
75 bbls each
46 trucks
400 bbls each
Sell
197 trucks
Short-term Suggestion 3
Alternative: Expand the loading capacity, while selling the remaining trucks
Long-term Suggestion
100% wet berry processing!
Lesson
The effects of bottleneck are tremendous.
More information is needed for real life problem solving.
Depreciation costs
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_NOTES_8_
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_NOTES_9_
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자료출처 : http://www.ALLReport.co.kr/search/Detail.asp?xid=a&kid=b&pk=11066405&sid=&key=%B8%B6%C4%C9%C6%C3
[문서정보]
문서분량 : 12 Page
파일종류 : PPTX 파일
자료제목 : 마케팅 : Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
파일이름 : Cranberry Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx
키워드 : Cranberry,Case,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장
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