#경영# 마케팅 : 기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 다운받기 추천!!!
마케팅 : 기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
ALTIC FREIGHT FOWARDINGCOMPANY
CONTENTS
Summary of ALTIC INTERNATIONAL
Explanation of main concepts & Answer to the case study questions
Recommendation
Q&A
SUMMARY OF ALTIC INTERNATIONAL
1. Company Profile
European freight forwarding and logistics management organization
After the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operations
Now ALTIC is organized...
ALTIC FREIGHT FOWARDINGCOMPANY
CONTENTS
Summary of ALTIC INTERNATIONAL
Explanation of main concepts & Answer to the case study questions
Recommendation
Q&A
SUMMARY OF ALTIC INTERNATIONAL
1. Company Profile
European freight forwarding and logistics management organization
After the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operations
Now ALTIC is organized into three regions: Europe, America and Asia-Pacific
2. Supply chain management
A Third Party Logistics(3PL) provider
- Performs outsourced logistics tasks
A move to a Supply Chain Management (SCM) role
- Requires much closer links
- Needs to develop information systems
- Opportunities for service differentiation
SUMMARY OF ALTIC INTERNATIONAL
3. Generic Capabilities
Required for the change from a 3PL role to that of an SCM provider
ALTIC developed a list of 12 behavioral capabilities and provided guidance to managers
4. Cross-cultural Issues
Expatriate managers continued to be posted across the Asia-Pacific region
A considerable movement of Regional Headquarters staff
A cross-cultural management training
SUMMARY OF ALTIC INTERNATIONAL
CASE STUDY QUESTION 1
What should the aim of Generic capability development policy be
What would be the advantages and disadvantages of such a policy
MAIN CONCEPTS
3PL(3rd Party Logistics)
Supply Chain management
Generic capability
3rd Party Logistics
Use of an outside company to perform all or part of the firm`s materials management and product distribution function.
SUPPLY CHAIN MANAGEMENT
The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Supply chain management involves coordinating and integrating these flows both within and among companies.
Generic capability
Generic capabilities are basically behavioral skills, such as communication skills, teamwork skills, and organizational skills. These skills can also be called `soft skills`.
CASE STUDY QUESTION 1
What should the aim of Generic capability development policy be
Making Supply Chain management (SCM) successful
2. What would be the advantages and disadvantages of such a policy
Advantages
Making ALTIC interconnected well with other related
Hard to imitate
Disadvantages
1. Hard to learn & acquire
2. Hard to check& measure
3. Extra cost
CASE STUDY QUESTION 1 (CONT’D)
CASE STUDY QUESTION 2
If there was such a policy, which generic capabilities should be developed
What priority should be attached to each
How could they be developed and by whom
CASE STUDY QUESTION 2 (CONT’D)
If there was suc
자료출처 : http://www.ALLReport.co.kr/search/Detail.asp?xid=a&kid=b&pk=11066534&sid=&key=%B8%B6%C4%C9%C6%C3
[문서정보]
문서분량 : 21 Page
파일종류 : PPTX 파일
자료제목 : 마케팅 : 기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
파일이름 : 기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
키워드 : 기업,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,서비스마케팅,글로벌,경영,시장
자료No(pk) : 11066534
