#경영# 마케팅 : 현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 등록 추천!!!
마케팅 : 현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
01.
02.
03.
About HYUNDAI
Strategy
Sustainability
01.
02.
03.
CEO & History
Profile of Hyundai
Market share & Globalization
01. CEO
Chung Ju-yung
Chung mong-koo
Chung mong-joon
: Father
Founder of Hyundai group
: Second son
Chairman and CEO of Hyundai Motor Company
: Sixth son
Politician, Honorary president of KFA
(Korea Football Association)
01. CEO
02. HISTORY
1967 Hyundai Motor Company founded
1968 Mass production of ‘Cortina’
1976 Launch of Korea’s first automobile ‘Pony’
02. HISTORY
2005 Enter 100 Best Global Brands
2009 Main sponsor of U.S. Super Bowl
2010 Official sponsor of South African World Cup
01. Philosophy
01. Philosophy Management Philosophy
01. Philosophy Core Values
01. Philosophy Vision 2020
02. Products Line-Up
03. Management Performance
Best 100 global brands during 6 years in a row
Tau engine awarded “Top 10 engine”
Top quality and satisfaction in Germany and USA
Top safety in USA(Santa Fe and Tucson)
04. Manufacturing
Factories in Korea
: Ulsan, Asan, and Jeonju
Factories over the world
: USA, China, India, Turkey, Brazil, and Czech
05. Research & Development Centers
06. Quality & Services
“Before-service” program
01. Market share in USA
02. Market share in Europe
Number of sales
Sales
USA (HMMA)
Number of sales
Sales
CHINA (BHMC)
Number of sales
Sales
INDIA (HMI)
Number of sales
Sales
TURKEY (HAOS)
Number of sales
Sales
CZECH (HMMC)
01.
02.
03.
Product Competitiveness
Quality
Enhancement
Utilization & Inventory Trend
01. Product Competitiveness
01. Product Competitiveness
02. Quality Enhancement
02. Utilization & Inventory Trend
01.
02.
03.
Vertical Integration
Platform Integration
Part Commonization
Global Sourcing
Vertical Integration
Hyundai Capital
Hyundai Card
Installment/Credit
Hyundai / KIA Motors
Complete Car
MOBIS, KEFICO, WIA, POWERTECH
Parts
HYUNDAI STEEL
HYSCO, BNG STEEL
Steel
GLOVIS
Logistics
AMCO
Construction
01.
Vertical Integration
01.
Positive Effects
Increased Stability and Predictability
Diversification of Portfolio
Cost reduction
Negative Effects
Cost Increase
Less flexibility
Inefficiency
Platform Integration
Part Commonization
02.
Using common platform and parts across segments to realize economies of scale & development cost saving
LC Platform
KIA
PRIDE
HYUNDAI
Accent
KIA
SO
자료출처 : http://www.ALLReport.co.kr/search/Detail.asp?xid=a&kid=b&pk=11067579&sid=&key=%B8%B6%C4%C9%C6%C3
[문서정보]
문서분량 : 61 Page
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자료제목 : 마케팅 : 현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
파일이름 : 현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
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자료No(pk) : 11067579
