#경영# 마케팅 : 닌텐도,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 자료 추천!!!
마케팅 : 닌텐도,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
닌텐도,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
C O N T E N T S
INTRODUCTION
CRISIS OF NINTENDO
STRENTH OF NINTENDO
SOCIAL EFFECT
CONCLUSION
Q & A
Peach !!
HA HA !!
I N T R O D U C T I O N
INTRODUCTION
Nintendo Co., Ltd.
Multinational corporation located in Kyoto, Japan.
Founded on September 23, 1889 by Fusajiro Yamauchi.
Company capitalized at 10,065,400,000 (Yen).
As of October 2, 2008, Nintendo has sold over 470 million hardware units and 2.7 billion software units.
INTRODUCTION
Nintendo started with playing card Then moved to toy business
INTRODUCTION
Nintendo hit the jack-pot in 1980s
70 %
90 %
Market Share
INTRODUCTION
During 1990s, they began to be shrunken.
In the early 2000, their market share down to 16%.
50 %
25 %
16 %
Getting Down
CRISIS OF NINTENDO
CRISIS OF NINTENDO
Failure of business diversification (1962)
Return to amusement industry
Ex. (ultra hand,
laser-clay shooting system)
Hotel management
Taxi
Instant food
Child care goods
CRISIS OF NINTENDO
The oil crisis (1973)
Game & watch
Recognized importance
of game industry
Changes of consumer’s
Consumption patterns
The bankruptcy crisis of company due to
cancellation of orders for
laser-clay shooting system
CRISIS OF NINTENDO
The shock of Atari (1983)
Nintendo release of “Famicom”
that cannot be come out
unless it gets an exclusive license
from Nintendo
Come to a crisis in game industries
due to indiscreet
overproduction of
game softwares.
CRISIS OF NINTENDO
Compete with Sony (Play Station, 1994)
A large enterprise ‘Sony’
Game production company’s Remove to Sony
Distribution system with Difference
Fell through of nintendo64 and game cube
Became 2nd place in market share
Maintain 2nd place
(portable game machine)
CRISIS OF NINTENDO
Platform specific changes
in the distribution of hardware units.
CRISIS OF NINTENDO
Consumer’s Secession of console game machine (1999~)
Nintendo DS, Wii
Easy, Uncomplicated, Cheap
People of all ages and all gender
Complex of game machine
Fresh, new game’s absence
On-line game
STRENTH OF NINTENDO
STRENTH OF NINTENDO
how
The Nintendo company overcome the crisis?
STRENTH OF NINTENDO
Be Creative!
STRENTH OF NINTENDO
Make
creative product
STRENTH OF NINTENDO
Created from 1980
the beginning of portable game industry.
STRENTH OF NINTENDO
Game & Watch
Durable Screen
Fordable
Cross Key
STRENTH OF NINTENDO
Game & Watch
For a 10 years,
the best game machine.
Sales in JAPAN
12,870,000
STRENTH OF NINTENDO
Game Boy
Created 1989
Actual pioneer of portable game industry
STRENTH OF NINTENDO
Game Boy
Invented with Sharp
Black color Multi color
Be solid for children
1989
Tetris, Super Mario
1996
Pocket Monster
STRENTH OF NINTENDO
Game Boy
2000
Accumulated Sales Volume
1989
1,000,000,000
STRENTH OF NINTENDO
Super Famicom
Created 1980
Game machine for family
SNES(Super Nintendo Entertai
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