#경영# 마케팅 : 한류-글로벌,국제마케팅 다운받기 추천!!!
마케팅 : 한류-글로벌,국제마케팅
한류-글로벌,국제마케팅
Hallyu
(Korean wave)
Video clip
Why people
like cheers?
Why do you
think people
Just loved it?
I will give you 5 hints. Guess who!
- Firstly he is a man.
- Secondly he is an actor.
- Thirdly he is managing his own entertainment now.
- Next he was a student of SKKU.
- Finally he is very famous in Japan and
he is called `욘사마‘.
-Yes, his name is Bae Yong Joon(배용준).
배용준 (Bae Yong Joon)
He is a person who largely
effected Hallyu.
- He is one of the figures who play the central role of Hallyu craze.
The drama `겨울연가` was exported
to Japan.
-He became a Hallyu star.
Demand of the Korean sightseeing has increased.
What is Hallyu?
Hallyu is a trend of K-pop culture which was occurred
is Asia from the end.
Asia from the end of 1990s.
It means the phenomenon that K-pop culture gain popularity.
Hallyu has started since the Korean popular
TV drama <별은 내 가슴에> exported to china.
The word `Hallyu` was firstly used by China media.
K-pop culture craze was spreaded.
Contents
- First main point
What is “Hallyu”?
- Second main point
The economic effect of Hallyu.
- Third main point
The marking contents of Hallyu.
- Conclusion
The future of Hallyu.
-Definition of the Hallyu.
-Progress of the Hallyu.
Definition of the Hallyu.
Created by Korean.
Performed by Korean.
Made in Korea.
Progress of the Hallyu.
The economic effect of hallyu
Government has announced that they would use hallyu for
enhancing national brand image
Korean discount
Korean products used to be valued lower
than products in other countries
Made in
Germany
Made in
Japan
Made in
Korea
109$
106$
97$
Old Korea’s image
These day’s the brand image of Korea
Mostly Korea war
and poverty
Many people start to think
Korea is an attractive country
Tourism:
Hallyu had a favorable influence on
tourism industry
Tourism to South Korea
has reported
drastic increases since the Hallyu.
The Marketing of Hallyu
Drama
Kpop
$2600,000
≥28,600,000,000원
Conclusion
Their music Be my baby is ranked first in America.
Conclusion
As you can see from this chart, Korean wave has sparked in the World.
Conclusion
Conclusion
Don’t Worry Seriously!!
Conclusion
Why Korean wave goes slow?
We need to plan some measures!!
Thank you for listening!
_NOTES_1_
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자료출처 : http://www.ALLReport.co.kr/search/Detail.asp?xid=a&kid=b&pk=11063392&sid=&key=%B8%B6%C4%C9%C6%C3
[문서정보]
문서분량 : 34 Page
파일종류 : PPTX 파일
자료제목 : 마케팅 : 한류-글로벌,국제마케팅
파일이름 : 한류-글로벌,국제마케팅.pptx
키워드 : 한류,글로벌,국제마케팅,마케팅,:,국제마케팅
자료No(pk) : 11063392
