#경영# 마케팅 : 잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트) Up 추천!!!
마케팅 : 잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)
잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)
Contents
1. Introduction
1) Why do we choose this brand
2) Introduction to Jamba Juice
2. SWOT Analysis.
1) Strengths
2) Weaknesses
3) Opportunity
4) Threat
3. STP
1)Segmentation
2)Targeting
3) Positioning
4. 4Ps analysis
1) Promotion
2) Product
3) Price
4) Place
5. Strategies
1) Color Marketing
2) SPC Affiliates through Affiliate Marketing
3) SNS Marketing
4) Providing Oranges for Free
6. Conclusion
Introduction
1)Why Do We Choose This Brand
The topic ...
Contents
1. Introduction
1) Why do we choose this brand
2) Introduction to Jamba Juice
2. SWOT Analysis.
1) Strengths
2) Weaknesses
3) Opportunity
4) Threat
3. STP
1)Segmentation
2)Targeting
3) Positioning
4. 4Ps analysis
1) Promotion
2) Product
3) Price
4) Place
5. Strategies
1) Color Marketing
2) SPC Affiliates through Affiliate Marketing
3) SNS Marketing
4) Providing Oranges for Free
6. Conclusion
Introduction
1)Why Do We Choose This Brand
The topic of this project is Jamba Juice, a smoothie brand that first started at America. Recently, there are an advance in cafe culture and the heightened awareness of ‘Well-being’ in Korea. In accordance with current social trend, people also become interested in smoothie.
According to a survey, 16% of Korean college students choose smoothie as their most favorite drink.Smoothie is a kind of drink that made of fruits, milk, ice cream, etc. This drink became known to Korea customers in 2003, when Smoothie King first launched in Korea. As a first mover in Korea, Smoothie King takes possession of a great part in Korean smoothie market, having about 150 stores, and annual sales in excess of 45 billion Won. In contrast to this situation, Jamba Juice makes slow progress with 20 stores in Korea. Above all, the most critical problem is that Jamba Juice is not recognized by Korean customers, although they achieved reputation as a No.1 healthy food in America. In this situation, we want to know how to develop Jamba Juice in rivalry with Smoothie King. This is why we choose Jamba Juice as a topic of this project.
2) Introduction to Jamba Juice
Jamba Juice is a smoothie brand of America, started at California in 1990. They make smoothies using fresh fruits, plain yogurt, etc, so it could build a health food image. Today, Jamba Juice runs about 740 stores in America, and they are a leader of American smoothie market. Jamba Juice sells fruits smoothie(main menu is ‘strawberry wild’), 100% fruits juice, and yogurt. Also, they are first introduced to Korea in 2011 by SPC group that runs Paris Croissant, Dunkin Donuts, etc. Starting from the first store, Incheon Airport store, Jamba Juice has the stores in Bundang, Gang-nam Station, and Myeong-Dong, etc. We decided to analyze the current situation of Jamba Juice and make marketing plans with a goal, “Achieve 40% brand awareness amongst men and women in their 20s to 30s until June, 2013.
2. SWOT Analysis
1) Strengths
①For health, the Jamba Juice uses IQF technology. IQF(Individual quick frozen) is a technology that allows you to preserve the taste and fragrance of fresh fruits. It makes water molecule in fruits into microscopic ice particles. TheJamba Juice use fresh fruits like oranges,carrots and kiwiswhich contains mainly fragile nutrients such as vitamin C. Also, Customers can pick up fresh oranges from the store for themselves.
② In the Jamba Juice’s smoothie menu, we can see a lot of diverse and unusual flavor t
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자료제목 : 마케팅 : 잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)
파일이름 : 잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트).docx
키워드 : 잠바주스,마케팅전략과,SWOT,STP,P,브랜드,영문레포트,마케팅,:,마케팅전략분석과
자료No(pk) : 15052216
